Monday, February 22, 2016

Mission Statement

“Lovely Pet Coffee provides the taste, quality coffee and pets are always available in our stores to give customers the most relax, comfortable and fun time after a hard working day. It is the mission of Lovely Pet Coffee to provide the top customer services, ethical standards and satisfied products for all of our customers.” 

I am creating a company which is a coffee shop for students and employees in the downtown Tacoma area. As described from the first blog post, the thing that makes we differentiate from other coffee shops is that we will provide the pets in our stores for customers to play with while they are enjoying their tasty cup of coffee. I am writing this mission statement with the purpose of covering the values and goal of our coffee shop. 

First, this statement emphasizes on the company main goal which is providing the top quality coffee with a great taste. It also shows that we are different from others by having pets in our stores, so I believe it will attract a lot of people because there are a lot of pet lovers in this city. Despite the amazing time customers will receive in playing with our pets, the price will be very reasonable to help us stay competitive with other coffee shops in the area. I will decide the exact number later, after doing further research, but I will make sure that the cost will be very reasonable.

Furthermore, the statement also clearly stated that we will put our customers experience to the top of our priority. All of our employees will satisfy our customers with a warm attitude, responsive in coffee making procedure and carefully consider customers' feedback. We understand that the company cannot successfully without customers. Thus, we will do everything in our ability to make our customers happy.

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