Mission Statement

“Lovely Pet Coffee provides the taste, quality coffee and pets are always available in our stores to give customers the most relax, comfortable and fun time after a hard working day. It is the mission of Lovely Pet Coffee to provide the top customer services, ethical standards and satisfied products for all of our customers.” 

I am creating a company which is a coffee shop for students and employees in the downtown Tacoma area. As described from the first blog post, the thing that makes we differentiate from other coffee shops is that we will provide the pets in our stores for customers to play with while they are enjoying their tasty cup of coffee. I am writing this mission statement with the purpose of covering the values and goal of our coffee shop. 

First, this statement emphasizes on the company main goal which is providing the top quality coffee with a great taste. It also shows that we are different from others by having pets in our stores, so I believe it will attract a lot of people because there are a lot of pet lovers in this city. Despite the amazing time customers will receive in playing with our pets, the price will be very reasonable to help us stay competitive with other coffee shops in the area. I will decide the exact number later, after doing further research, but I will make sure that the cost will be very reasonable.

Furthermore, the statement also clearly stated that we will put our customers experience to the top of our priority. All of our employees will satisfy our customers with a warm attitude, responsive in coffee making procedure and carefully consider customers' feedback. We understand that the company cannot successfully without customers. Thus, we will do everything in our ability to make our customers happy.

Logo, Company Name and Service

Last week the whole class has been presented individual business name and logo that we will use to create a business plan for this class. After that I decided to change my business plan back to my first idea in the first blog post which is opening a coffee pet shop in the downtown Tacoma area. 

I am very excited to introduce my company's service, which is to create a coffee shop which has available pets in the store. Customers will be able to enjoy the coffee and play with those cute pets at the same time. Our customers will have two ways to order a coffee and pets with us: in store like any other coffee shop, and order online with the type of coffee and time to make everything ready at the time they arrive. Customer will receive a catalog of dogs and cats available when they ordered in store or they can pick online to reserve their favorite pet for them at the time they coming.

About my company name, I have chosen my business name as “Lovely Pet Coffee”. The name will inform directly to customer what do we provide: pets and coffee. This is a famous time of coffee in many places around the world, but I have not seen this type of business in the United States so far. Thus, I have a big hope of success in this idea because I feel like there are many pet lovers in this area.

The logo I have sketched for my company is a coffee cup surrounded by pets. Although I have received several positive feedback about it, but I am still not very satisfied with this logo and I am still putting so much effort in to finish it as best as I could do.  

Guest Speaker - Brain Forth

Last Thursday we had Mr. Brain Forth, a CEO from SiteCrafting, as our guest speaker. My first impression is he has been with a same company for nearly two decades. 

Mr. Forth has told us his story about that he has graduated as a philosophy from a Gonzaga University. Then, he was hired as a contractor by Teacher Universe to build the learning management system. He had a chance to move to San Francisco, but because of the high cost of houses and a snake in a house he had visited, he finally decided to move to Tacoma and started SiteCrafting.

About SiteCrafting, it is a technology company that building and maintaining websites for businesses. The company is located in Tacoma and has 35 people hired. The SiteCrafting is working using PHP platform and has focused on varying fields such as Metro Park, health systems, transactions, mobile applications, and so on. It has also worked as many big corporations such as Dreamworks, Warner Bros, Disney and Sony.

He also shared that everything has happened when he was a kid brought him to a position today, such as he wants to take care of his clients to make them feel being taken cared. His first two employees still stay at SiteCrafting regardless receiving offers from big companies such as Google. His opinion after 18 years working at SiteCrafting is the business is “different every week, the only thing permanent is change”.

Lastly, he also founded the company named Gearbox, a company operated by few UW students, Gearbox is a company focusing on research to improve the software such as testing user interaction within prototyping. He said that he want to keep this company separated from SiteCrafting for several reasons, including it will be easier to sale if needed.